Welcome to Gajaah

GAJAAH is not just a brand. It is a dream that took years of patience, courage, and faith to come alive.

The name itself is close to my heart. Gajaah means elephant — a symbol of strength and power, deeply connected with Lord Ganesha, who is the remover of obstacles and the divine beginning of all good things. In India, our temples, our traditions, and even our jewelry are filled with the presence of elephants, peacocks, and sacred motifs. Choosing this name felt like destiny — as if the universe whispered, this is your path.

I was born into a jeweler’s family. My father, grandfather, and generations before lived and breathed jewelry. My mother, with her timeless sense of fashion, always dreamt I would do something that made her proud. She left me too early, when I was just seven — but she left behind her dreams, her love, and her spirit inside me. My father became my strength, raising me to be fearless yet kind, powerful yet grounded.

Marriage at 22 brought me into another jeweler’s family, and motherhood gave me joy, but also meant pausing my own dreams. My husband Kapil, a passionate jeweler himself, became my biggest supporter. He encouraged me to dream again, to create something of my own, and to believe in my vision.

But building GAJAAH wasn’t easy. I tried many times. I made logos, shoots, and even launched — but it never matched the picture in my heart. Every time I wasn’t satisfied, I stopped. Every failure felt like wasted time and money, but also a lesson. Deep down, I knew I wanted more than just a jewelry business. I wanted to create a luxury brand — one that carried culture, heritage, and art, yet was affordable for everyone.

After years of searching, I finally found my clarity. The moment the name GAJAAH came into my life, my heart smiled. It felt powerful, pure, and perfect. The logo, the mood board, the designs — everything fell into place. I realized then that everything happens at the time chosen by God.

GAJAAH is my way of turning luxury into something everyone can experience. I create limited-edition designs that are unique, rooted in heritage, and crafted with unmatched quality — so fine that it’s hard to tell silver from gold. In today’s world, carrying heavy gold or polki jewelry at weddings can feel risky and impractical. GAJAAH gives people the freedom to wear jewelry that is equally beautiful, equally grand, but far more secure and accessible.

Every design is an emotion, a piece of heritage, and a reflection of strength. Through GAJAAH, I want to connect people not just with jewelry, but with stories, culture, and a legacy that belongs to all of us.

Because jewelry is not just about beauty.
It is about who we are, where we come from, and the strength we carry within.

This is GAJAAH.
This is my dream turned into a legacy.

Your Jewellery, Your Rules

At Gajaah we do fine jewellery differently, and we encourage you to do so too. Don't get bogged down by tradition, or what the jewellery industry tells you to wear. Choose a gemstone and design that represents who you are as an individual, and find a piece that tells your story.

Ethical & Traceable

We believe that the journey of our jewellery from earth to hand should benefit everyone along the way. From the mines and cutting houses to our designers to setters, our process is ethical. We always ensure our supply chain meets our criteria and have even visited our suppliers in India and Sri Lanka to ensure they match our ethical standards.

Inclusive. Always

Our motto is simple: whoever you are, whoever you love, and whatever you are celebrating, everyone is welcome at Gajaah. Our commitment extends to people of all backgrounds, including POC, members of the LGBTQIA+ community, those with disabilities, and anyone facing marginalisation.

Creating Forever jewellery

Fine jewellery should tell your story for generations to come. We pride ourselves on creating pieces that will stand the test of time. It's for this very reason we only work with the strongest gemstones, and the highest quality metals. 

The way our pieces are designed, cast and set are done so with with longevity in mind. They're called forever jewellery  for this reason.

Supporting indian ndustry

As a growing jewellery brand, we could bring production in-house. However, we actively support the Indian jewellery industry by working with master craftspeople and small family-run businesses.

Not only does this ensure that each piece passes through the hands of some of the India's 's finest jewellers, we're also investing in the future of the industry.

Guiding, Not Selling

Our role is simple; we're here to help you find or create your perfect piece of fine jewellery. There's no hard selling. We use our knowledge and expertise to guide you on your jewellery journey.

When you can't find what your searching for, our designers will interpret your brief to create something unique with our bespoke and custom packages. It's an important decision, and one we are here to support. 
It all begins with

gemstones

We always begin with the fundamental element of every design: the gemstone. Responsibly sourced from our extensive network of reputable suppliers worldwide, our expertise lies in salt and pepper diamonds, lab-grown diamonds, teal and blue sapphires, as well as an array of vibrant tourmalines.


Each one is assessed and selected by our team to ensure it meets our quality standards and to ensure it's perfect for your forever ring.

Designing and creating

Our jewellery

When creating a new design, whether it's for our collections or a bespoke project, we work outwards from the gemstone, taking inspiration from nature, architecture and the art world. From giving tradition a little twist, to throwing the whole rule book of the window, every piece we make is created to stand the test of time and to tell your story for generations.

Our suppliers

We wouldn't exist without our network of suppliers. our suppliers are chosen and vetted by us to ensure their values align with our own.

Sourcing Gemstones

We source salt and pepper diamonds, sapphires, lab grown diamonds, mined diamonds and tourmalines from suppliers across the globe. Sapphires sourced in Sri Lanka are typically cut in Sri Lanka, however Montana Sapphires and Australian Sapphires can be cut in their country of origin, or in India's expert cutting facilities. 


Diamonds are mined in many countries including Botswana, Canada, Angola and South Africa. Tourmalines are found in Brazil, Kenya, Madagascar, Namibia and more. Both often find their way to Surat in India, the world capital of cutting-edge gemstone cutting technology, to be cut and polished.

Casting & Metals

Most of our jewellery are cast at a state of the art facility. Using CAD (Computer Aided Design) technology, we're able to create 3D models of your piece so that it can be printed and cast to our exact specification.

Our suppliers use recycled gold, which is all classed as 'chain of custody', meaning that it's journey from earth to hand is ethical and fair. Platinum recycling is much less common place, although our supplier is working on this, with much of the platinum used in our pieces mined in South Africa.

We choose these suppliers due to their advanced facilities, and exceptional working conditions for their staff

Setting, Polishing & Repairs

All of our centre stone setting, resizing and repairs are done by our trusted gemstone setter, Dimitar, and his team in London's Hatton Garden. 

Dimitar trained in Bulgaria before moving to London to expand his skills. Learning from the best jewellers in the heart of London's jewellery quarter, he quickly gained a reputation for his exceptional craftsmanship. 

We're incredibly lucky to work with Dimitar and his team. It allows us to invest in the future of the industry, and ensures each piece passes through the hands of one of the India's finest craftspeople.